A non-profit, headquartered in Lagos

Health literacy for
every body,
every age.

TPAWI (The Pink and White Empowerment Initiative) is a youth-led public health organisation improving health literacy and equitable health outcomes in underserved communities across Nigeria. Through digital campaigns, school programmes, research, and advocacy, we empower women, girls, and families with accessible health education and support.

135K+
People reached, online & offline
82
Active volunteers
4
States: Lagos, Kwara, Ogun, Oyo
TPAWI front page illustration
Live in Lagos, Kwara, Ogun & Oyo
About

A quiet revolution
in everyday care.

Founded in 2024, The Pink and White Empowerment Initiative confronts a stubborn problem: too many people lack access to accurate health information and the basic products that make wellness possible.

TPAWI's mission is to empower communities by addressing public health challenges and reducing health illiteracy across all ages and genders. Through essential health education, resources, and community-based programs, we strive to create healthier, informed populations.

We envision a world where every individual — regardless of age or gender — has access to accurate health information, essential resources, and the opportunity to lead a dignified and healthy life.

— Surajah Surajudeen-Bakinde
Founder & Managing Director
01 — Inclusive

For every life stage

From schoolgirls to grandmothers — programs designed across the lifespan, with no one quietly left behind.

02 — Educational

Knowledge first

Hygiene, nutrition, disease prevention, reproductive health — taught in plain language, in local context.

03 — Sustained

Built to last

Pad banks, mobile clinics, and partnerships that outlive any single visit. Infrastructure, not events.

What we do

Six programs,
one mission.

Each program is a tested response to a specific gap — designed in collaboration with the people we serve, refined every cycle.

P / 01
The Pink Banks
Free or subsidised menstrual products through pad and period storage banks in schools and communities — and a hub for menstrual and reproductive health education.
P / 02
Health Literacy Campaigns
Digital and community outreach on prevention, hygiene, nutrition, maternal and child health, and overall wellness.
P / 03
School & Community Programmes
Age-appropriate health education and interactive learning tools for children, adolescents, and adults in schools and community settings.
P / 04
Mobile Health Clinics
Taking health education, basic screenings, menstrual support, and referrals directly to remote and underserved communities.
P / 05
Policy Advocacy
Driving reforms that improve health access, menstrual equity, and comprehensive health education across schools and communities.
P / 06
Ground Research
Community-based research and policy-ready evidence — including the MHL Index — to inform programmes and advocacy.
Who we serve

Reaching those most often overlooked.

Our programs are designed to find the people facing the steepest barriers — and meet them with the resources they actually need.

Ages 9–17

Young girls in schools

Girls who miss class, lose confidence, or drop out for lack of menstrual products. Our pad banks and school programs put dignity back on the desk.

Ages 18–24

Young women

Facing the financial weight of period poverty.

Households

Low-income families

Limited access to healthcare and literacy resources.

Geography

Rural communities

Remote villages where the nearest clinic is hours away — and where mobile health visits and pad banks have outsized impact.

Cultural barriers

Affected by stigma

Those isolated by taboos around menstruation and reproductive health.

Everyone

The general public

Because health literacy lifts whole communities, not just individuals.

The team

The people behind the work.

A small, deliberate team of researchers, healthcare professionals, educators, and community organizers — each bringing the lived experience and expertise the work requires.

Surajah Surajudeen-Bakinde, Founder & Managing Director
Founder
I created TPAWI from a belief that many health challenges in our communities are driven by poor health literacy and preventable misconceptions. At its core, TPAWI exists to make health information accessible and practical, bridging the gap between knowledge and better health outcomes for all.
Surajah Surajudeen-Bakinde
Founder & Managing Director

Surajah Surajudeen-Bakinde is a Pharmacist and Public Health Advocate with an MBA/MPH in view. She founded TPAWI and leads its vision, strategy, and partnerships, with a focus on building sustainable systems for health education, research, and community-driven impact across underserved communities in Nigeria.

Faizah Alayo
Faizah Alayo
Head of Research

Pharmacist. Researcher.

Moshood Alimi
Moshood Alimi
Head of Software, AI/ML

Software Engineer. AI/ML Consultant.

Haneefah Akolawole
Haneefah Akolawole
Head of Content

PharmD in view.

Sarat Jimoh
Sarat Jimoh
Volunteer Coordinator

PharmD in view.

The horizon

A ten-year plan, paced honestly.

We measure ourselves by what changes in a girl's life, not by the size of the headline. Here's what we're committing to.

Now & near
1–2 years
  • Reach 250,000 people a year through digital health literacy campaigns.
  • Pad banks and school health programmes in 15 schools and community hubs.
  • Operationalise the TPAWI Research Team and pilot the MHL Index.
  • Build partnerships with 5+ schools, NGOs, PHCs, and media platforms.
Mid-horizon
3–5 years
  • Reach 500,000 people a year across digital and community campaigns.
  • Scale pad banks and school programmes to 30 schools.
  • Publish the first national MHL Index report.
  • Open formal advocacy with ministries, PHC boards, and legislators.
Long-horizon
5–10 years
  • Reach 5 million+ people — Nigeria’s leading youth-driven health literacy platform.
  • Pad banks and sustained programmes across 100 schools and community centres.
  • Establish the MHL Index as a national research and policy instrument.
  • Win reforms: tax-free menstrual products and stronger health education in schools.
Public health calendar

Awareness days &
upcoming outreaches.

The dates we observe and the work we're scheduling around them. Subscribe to follow along, or join us on the ground.

May
05
World Asthma Day
All day
Awareness
Apr
24
World Immunisation Week (last week in April)
All day
Awareness